The mall navigation problem
Shopping centers are large, multi-anchor environments with high tenant turnover, and shoppers don't always know which concourse or level a store sits on. Industry research on indoor mapping has consistently found that visitors lose meaningful time searching for stores: a 2025 Mappedin study of 500 venue visitors reported that 53% had difficulty navigating an unfamiliar venue, and 24% said they wasted time searching for a specific store or amenity. The same research found that 62% of respondents said indoor maps made it easier to discover new places, and 28% said digital maps made them more likely to recommend a venue. Floorable is designed to help retail teams capture that discovery opportunity.
